Basic and Effective Online Marketing Techniques




Online marketing is the most popular way to make money online. Below are some tips for marketing online that should add value to your business.

Article marketing has been around for a long time now, but still not many Internet marketers are able to reap its benefits.

One of the better ways to really enhance your article marketing efforts is to write articles that stick to a known pattern. So if you create articles that have an attention-pulling headline, followed by an opening paragraph to pique interest, the rest of the article should be written to enhance the reader's desire and finally, add a resource box with a strong call to action. Copywriters know this as the AIDA formula, but for article marketing purposes it can work just as well. When you write articles for your marketing needs, try to keep them focused on a particular problem so that you can offer readers a solution within the resource box at the end. You have to show them the pain and educate them about that particular topic. Try to avoid direct selling within your article, but add some pre-selling aspects instead. You are only going to warm up your reader here so that he/she turns into a prospect. However, by creating boring or vague articles, readers are likely to look elsewhere for the information they seek. The idea behind creating and publishing articles is to generate a stream of targeted traffic, not impress readers with your command of the English language. To accomplish this, keep the flow of your articles smooth and be sure you lead the reader to click on the link to your site that you left in your resource box so they can learn more about your offer. If you can do these things, you'll be able to leveraging your article marketing efforts for the best results. Social bookmarking is another powerful tool you can use. There are literally hundreds of social bookmarking sites, and the search engines just love them for various reasons. Actually, probably 99% of online marketers use these sites solely for backlinks, and not really as a direct source of traffic although you can do that.

Another SEO approach is to create very small niche type blogs at blogger.com and optimize them for long-tail keywords, etc. The way you make money is buy putting links or banner ads on those blogs to send traffic to your offers, etc. The small niche blogs are hosted with authority sites such as blogger.com, and then those small blogs will be able to rank fairly easily for certain types of keyword phrases.

In conclusion, the Internet marketing strategies given in this article can generate good results once you get used to implementing them in your own overall marketing arsenal.