Your online business can only be successful if a large segment of your target market knows how to find you. Generating traffic is therefore one of the fundamental tactics that online marketers need to master. It's common sense that the more people who visit your site, the better your chances of making sales. Attracting traffic isn't as hard as it might appear, which is good news to anyone just starting out in this business. The better news is that while they all take some work, they are worth the investment of time you will be making.
Use guerilla marketing. Guerilla marketing is simply marketing that goes beyond the boundaries of traditional marketing and gets a little bit more creative and, at times, outlandish. A good example of this is to have pens printed up with your site URL on the barrel and leave them in common places like the bank or the grocery store. Walk around wearing a t-shirt sporting your site's URL. Put up fliers.
Put up stickers on things like telephone poles (if your town will allow you to do that sort of thing). There are plenty of guerilla marketing methods you can use to increase your traffic flow. The best part about this generation method is that it is usually quite a lot of fun! Your only limits are your creativity levels and the amount of nerve you've got.
Search engine optimization or SEO can appear complicated, but it's important to at least learn the basics. If you want Google to rank your site so people can easily find it in the search engines, you have to take the trouble to optimize it. The average search engine user will only look at the first few pages of the search engine listings, at most. If you're not familiar with SEO, you shouldn't let it frighten you; you can learn the fundamentals fairly fast. It's detailed work but it's no longer the keyword-stuffing game it was a couple of years ago.
Why not send out some direct mail? You already understand the online methods you can use to build your traffic. Why wouldn't you use direct mail if it could help you?
When you use direct mail, you have the opportunity to reach out to the people who may not be spending a lot of time on the web. You can make contact with fellow business owners and strike up partnerships. A basic postcard to introduce yourself and displays your URL can do quite a lot. When you include a code for discounts or promotions, your response is going to be that much bigger. Direct mail doesn't have to be expensive. Find out what your local town's bulk mailing rates are.
There are so many different options available to you when you want to raise your traffic numbers. Really, the only thing holding you back when you're trying to come up with traffic generation methods is how creative you feel comfortable being. Not all of your ideas are going to work the way that you want them to but if you keep working, you'll get the traffic that you desire. So go out there and get working.
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